Men's Health- Quick Fix Problem solving

One reason Men's Health uses quick-fix problem solving is obviously to help with your body, for example in the issue below the masthead is 'Get Back In Shape!' a quick fix way of showing men how to get back into shape solving their problems. Another line is 'Grow two inches taller in just one month!' this can link with men who are insecure about their height, this can fix their problems.

Men's Health- Familiar formula.

This issue of Men's Health is a conventional cover, it has the familiar hegemonic male, Chris Hemsworth, muscley, goodlooking, tight fitting t-shirt, the pose is generally the same a lot of the time, arms folded and standing on an angle. The cover shows the powerful sell lines, including numbers '2,137 New Health, Fitness, Sex & Nurtition Tips!' 'More Power Instantly!' strong words are used to make the male feel powerful. The same colours are used and sex is mentioned on the top line, saying that this magazine can help you improve it. This is a typical Men's Health cover, showing a typical hegemonic male.

Fight Club

The first example we looked at for our A2 exam was Fight Club. Because the film is from 1999, and not from the last 5 year, it cannot be used as a case study, but it is still useful to watch. The film showed examples of the hegemonic, complicit and marginalised male.